Spring means a lot of things across America but in hiring and educational circles it mostly means one thing – career fair season. There are events everywhere put on by schools, community groups, and sometimes even by employers. A fair is easy to find, you only need to look online or in your local paper but getting satisfactory results can be a lot more difficult. You can already find a lot of info online to help prepare for a fair ahead of time. But we’ve come up with three easy, actionable tips so everyone involved with a career fair can find success while at the event.
Door Prizes – Foot traffic is the name of the game for employer events. Prizes and giveaways can help a lot when it comes to getting people in the building for your event. Fewer prizes with bigger values will always be a bigger draw, even if it means you must give them away in a drawing or raffle.
Employer Maps – Students, alumni, and community members come to a career fair to find a job. Make it easy for them to find the kind of jobs for which they’re searching. The easiest way to do this is with a booth map showing where each employer is located and clearly calling out the skillsets/positions for which they’re hiring.
Walk Around – Surveys after the event can be helpful when planning for your next one but walking around during your event allows you to connect with employers and job seekers in real time. This gives you the best chance to put on a great event by ensuring you can tackle problems and questions immediately.
Make Jobs Obvious – Attendees at a career fair are looking for jobs. Make it easy for people with the right skills for the jobs you’re filling to find you. Hiring welders or drivers or office admins? Then say it clearly and specifically in your signage and table literature rather than something ambiguous like, “Now hiring for ALL positions.”
Use Images – A picture says a thousand words, so using a view pictures or videos can replace thousands of words in your signage. This saves money and space as well as simplifying your message and creating a neater overall booth appearance. Quality images also help you draw more ESL speakers or people that may not read well from a distance into your booth too.
Know Your Product – This may sound self-explanatory, but it is a frequent problem at career fairs. Companies often send out people that know their hiring process best, but those people don’t always know the day-to-day details of the work itself. Having an event team that can speak to the full employee experience (onboarding, compensation, benefits, daily work duties, etc.) goes a long way to generating interested candidates.
Do Your Research – Some hiring events can get truly huge with hundreds of employers and thousands of job seekers. Showing up unprepared to such an event is a sure way to get overwhelmed quickly. To avoid this, do your homework first. Research employers on the internet ahead of time to create a list of target companies you want to connect with and to make sure you have questions ready for them once you do!
Take Notes – You can make a great many connections, and learn a lot of information, in a short time at a career fair. Don’t trust your memory to remember it all! Whether you take an actual notebook, take pictures and notes on your phone, or just jot down details on the back of business cards – writing down who said what and when will be extremely helpful for follow ups and actual interviews.
Make It a Game – The real benefit to a career fair for a job seeker is sheer volume. The more potential employers you talk to, the more likely you are to find the right opportunity for you. To capitalize on this, try incentivizing yourself to hit as many booths as possible. You can do so by pre-determining a “reward” for yourself if you speak with X number of employers or simply making a competition between friends to see who can connect with the most.
We hope you find this list helpful in getting the most out of the next employer event you attend. If it winds up leading you to your next career, you may want some additional help too. Check out our previous blog about what not to do at a new job to make sure you win your first day! And remember, if you have ideas for things to do, or NOT to do, (or places and situations in which you shouldn’t do them) we’re happy to share those too! Just send them to our PMG Writing Team and we’ll cover them in a future blog.